Many ecommerce stores struggle to gain visibility even with great products and SEO. Most pages on search engine results pages lack high-quality backlinks, which seriously limits their ranking potential. Because of this reality, ecommerce link building becomes critical to raise an ecommerce website above competitors and attract organic traffic. This guide outlines proven link building strategies for ecommerce stores, including broken link building strategy, affiliate and influencer campaigns, PR efforts, and more, to help you build links and improve ranking throughout 2025.
What Is Ecommerce Link Building?
Ecommerce link building refers to the process of getting backlinks from other websites that are relevant to your niche, and these links help an ecommerce site improve its ranking across every major search engine. Additionally, many ecommerce brands rely on effective link building strategies because high-quality backlinks strengthen the overall backlink profile while driving potential customers toward important category page or product page assets.
Moreover, ecommerce backlinks remain valuable since websites in your niche are more likely to link back to your ecommerce site when you create content that suits their audience. Consequently, this approach is among the most effective ways to earn backlinks.
How To Build Links For Ecommerce Website: Proven Link Building Strategies
1) Create Linkable Assets:
Many ecommerce brands build links through assets crafted specifically to attract backlinks from other websites, which often significantly strengthen an ecommerce link-building campaign. Moreover, you can create content, such as detailed blog posts or helpful guides, that websites in your niche are likely to link back to your site. Consequently, these assets enhance visibility because people want to link to valuable backlinks that support potential customers during product research across your ecommerce store.
2) FAQ Pages:
FAQ pages help an ecommerce site get backlinks because they answer keyword-focused questions potential customers consistently search online. Additionally, well-structured FAQs give sites that link to your page helpful reference material that supports their audience. Consequently, you can build backlinks by solving common issues related to your ecommerce business, and website owners will correspondingly see your content as worthy of linking. Overall, these pages are an effective way to improve ranking across all search engines.
3) Niche Edits:
Niche edits remain one of the most effective link building techniques because they allow an ecommerce website to add a link within existing content on websites in your niche. Additionally, many ecommerce link-building strategies include niche edits, as site owners often accept relevant suggestions. Consequently, this method strengthens your backlink profile while providing you with valuable backlinks straight away. Moreover, niche edits help you get backlinks from pages already trusted by search engines, thereby improving overall visibility.
4) Digital PR:
Digital PR offers powerful link-building opportunities because journalists regularly seek expert input from ecommerce brands. Additionally, your ecommerce link building efforts improve when high-authority publishers link back to your ecommerce website. Consequently, PR coverage boosts organic traffic and significantly enhances your link profile. Moreover, this approach suits an ecommerce business aiming to secure high-quality backlinks without relying solely on guest post tactics, especially when you’re building credibility across competitive niches during 2025.
5) Try HARO For High-Quality Backlinks:
HARO remains a strong way to get backlinks because journalists frequently search for expert insights from ecommerce brands. Additionally, this platform offers effective link-building opportunities, as your responses can earn high-quality backlinks from authoritative publications. Consequently, many ecommerce link building strategies include HARO because it strengthens your backlink profile significantly. Moreover, consistent participation helps an ecommerce site attract valuable backlinks, improving visibility and ranking across major search engines.
6) Developing Affiliate Partnerships:
Affiliate partnerships help build backlinks because affiliates naturally link to your ecommerce store when promoting products. Additionally, these partnerships create long-term link-building strategies, as affiliates consistently mention your category and product page content. Consequently, many ecommerce brands use this approach to generate ecommerce backlinks that remain relevant to your niche. Moreover, these partnerships allow you to reach potential customers while strengthening links pointing to your site through ongoing promotional efforts.
7) Influencer Product Reviews:
Influencer product reviews help an ecommerce business build backlinks because influencers typically link back to your site when showcasing products. Additionally, this tactic provides high-quality backlinks, as influencers maintain strong communities. Consequently, these reviews boost visibility while improving effective e-commerce link-building strategies. Moreover, influencer collaboration remains useful when you want websites to link to your store, especially because influencers often create content that motivates people to link further. Overall, this remains a powerful tactic.
8) Unlinked Brand Mentions:
Unlinked brand mentions provide easy link-building opportunities because many websites reference your e-commerce business without adding a link. Additionally, you can use tools like Ahrefs to identify these mentions and request that site owners link back to your e-commerce site. Consequently, this strategy enhances your ranking by increasing the quality of backlinks pointing to your page. Moreover, this remains a straightforward way to earn backlinks, since websites already recognize your brand, making them more likely to link to you forthwith.
Conclusion
Effective ecommerce link building remains one of the most valuable ways to boost your store’s visibility and rankings. Whether you’re running your business on the best ecommerce platform for SEO or still optimizing a growing store, applying proven strategies, from outreach and digital PR to influencer reviews and niche edits, can significantly strengthen your backlink profile. By focusing on thoughtful link-building campaign efforts, many ecommerce businesses build backlinks that last and continue to drive more organic traffic over time. With so many options available, the real question is: which link-building tactics are you ready to try first for your store?
FAQs
Why do e-commerce websites need backlinks?
Backlinks from relevant sites boost ranking, improve visibility, and drive potential customers to your store.
Are blog posts good for building links to an e-commerce site?
Yes, blog posts serve as linkable assets that attract websites in your niche to link back naturally.
What is a broken link building strategy for ecommerce?
It finds broken links on other sites and offers your content as a replacement, earning valuable backlinks.
Can influencers help with e-commerce link building?
Yes, influencer product reviews often include backlinks to your ecommerce site, improving link profile and traffic.
Do affiliate partnerships contribute to link building?
Absolutely, affiliates linking back to your ecommerce site create strong backlinks while driving referral traffic.
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